July 23, 2010

ALDEN OPTICAL LAUNCHES PHOENIX PROGRAM
A Simple Solution to Discontinued Sphere Lenses

ALDEN, New York, July 23, 2010 – Alden Optical Inc, manufacturer of custom madeto- order soft and GP contact lenses announced today its newly created Phoenix Program. The Phoenix Program has been developed to provide practitioners with a simple solution when faced with discontinued soft sphere brands. Alden Optical President Tom Shone commented “Alden Optical is in a unique position to help solve the problems presented by the discontinuation of popular soft sphere brands. With the Phoenix Program we have harnessed our custom manufacturing expertise, extraordinarily broad parameter ranges and comprehensive material availability to offer lenses that are very close substitutes to many discontinued brands”. Alden Optical offers lenses in polymacon, methafilcon, Benz 3X and Benz 5X in any base curve/diameter combination and with spherical powers of +/- 30.00D. “The Phoenix Program is quite easy, simply call Alden Optical or an Authorized Distributor with your patient’s Rx and current brand with specifications, and we will custom manufacture a very close replacement to the original lens and ship it within 2 business days”, Shone continued. ‘standard pricing and a 90 day full warranty are offered on all lenses. Information on the Phoenix Program can be found on our new website as well as a list of Authorized Distributors who are ready to support this program.”

Alden Optical (www.aldenoptical.com) was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a reputation for manufacturing high quality custom made-to-order soft and GP contact lenses and unparalleled customer service.

FOR IMMEDIATE RELEASE
Contact: Alden Optical
Phone: 800-253-3669
Email: info@aldenoptical.com