October 17, 2012

ALDEN OPTICAL ANNOUNCES EZ-EXCHANGE™
Improves Process of Ordering Lens Exchanges

Alden Optical, Inc., manufacturer of custom + specialty soft and GP contact lenses, announced today a new policy regarding lens exchanges that the company has branded EZ-Exchange™. EZ-Exchange™ allows practitioners to make lens adjustments without the need to return the original lens. In rare situations where fitting adjustments are necessary, practitioners can simply contact Alden Optical with the new lens order and dispose of the original lens. “This new policy will improve office efficiency and decrease shipping and handling costs. Receiving credit for the original lens without having to physically return it is an approach that Alden is proud to offer” stated Tom Shone, Alden Optical President. Lens orders that result in patient cancellation, as well as any defective lens claims, will continue to require lenses to be returned in order to receive full credit. The new policy will go into effect on November 1, 2012.

Alden Optical was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service.

FOR IMMEDIATE RELEASE
Contact: Alden Optical
Phone: 800-253-3669
Email: info@aldenoptical.com