February 11, 2014

ALDEN OPTICAL ACQUIRES FLUORESOFT® BRAND FROM HOLLES LABORATORIES
Only High Molecular Weight Fluorescent Solution a Critical Tool in Specialty Lens Fitting

Alden Optical announced today that it has acquired FLUORESOFT®-0.35% fluorescent solution from Holles Laboratories, Inc. FLUORESOFT®-0.35% is the only high molecular weight fluorescent solution available in the US and is used extensively by specialty contact lens practitioners to evaluate the cornea to lens fitting relationship. FLUORESOFT®-0.35 is unique in that the high molecular weight compound prevents absorption by soft lens materials thereby preventing lens staining. FLUORESOFT®-0.35% is also used to assess epithelial abnormalities due to contact lens wear and during applanation tonometry. “We are excited to add FLUORESOFT to our portfolio of custom and specialty lenses. FLUORESOFT is an important diagnostic tool for many specialty lens fitters and we are eager to work with these fitters towards great patient outcomes” stated Tom Shone, President.

FLUORESOFT®-0.35% is now available in the United States directly from Alden Optical or through any of the current distributors and wholesalers who have traditionally supplied the product. Those interested can contact Alden directly at 800-253-3669 or email at info@aldenoptical.com. Additionally, all of the existing Holles Laboratories contact information remains valid. The company intends to pursue distribution in Canada and the European Union by the end of 2014.

Alden Optical (www.aldenoptical.com) was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service.

FOR IMMEDIATE RELEASE
Contact: Alden Optical
Phone: 800-253-3669
Email: info@aldenoptical.com