August 01, 2014

ALDEN NAMES ABB OPTICAL EXCLUSIVE US DISTRIBUTOR
Company foresees Increased Focus on and Support of Specialty Lens Designs

Alden Optical® announced today that it has named ABB OPTICAL Group as the company’s exclusive distributor partner effective September 1, 2014. As of this date, all new orders for Alden Optical lenses will be placed either directly with Alden or via ABB OPTICAL. Alden’s current distribution network will continue to service all customer orders initiated prior to September 1, 2014 for all transactions relating to Alden’s policies and warranties. Alden Optical expects that this significant change in distribution strategy will result in tangible benefits for eye care practitioners. Tom Shone, President Alden Optical stated “By partnering with the largest US optical distributor we have the opportunity to better service practitioners who want to build their specialty lens practice. ABB OPTICAL is a world class organization and we’re proud to be working closely with their sales, customer service and consultation teams who are dedicated to supporting our designs”. To open an account with Alden Optical, please send an email to orders@aldenoptical.com. To open an account with ABB OPTICAL email mailto:specialtycontactlenses@abboptical.com

About Alden Optical: Alden Optical (www.aldenoptical.com) was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service. Over the last few years, Alden Optical has developed an extensive portfolio of custom + specialty lenses including HP Toric, ASTERA™ Multifocal Toric, NovaKone® and now Zenlens. Additionally, Alden offers a full line of corneal GPs and distributes BioColors™, a custom tinted lens that is co-produced by Alden Optical and The Orion Vision Group.

About ABB OPTICAL GROUP: ABB OPTICAL GROUP supplies more than 30,000 Eye Care Professionals across the U.S. with: brand name contact lenses, fully customizable Gas Permeable and Custom Specialty Soft contact lenses, stock ophthalmic lenses, and a fully automated full service digital lens laboratory. The company also offers practice building services such as pricing strategy tools, Business Reviews, Annual Supply Staff Training and Ecommerce solutions, including patient ordering websites yourlens.com and primaryecp.com. For additional information visit: www.abboptical.com.

FOR IMMEDIATE RELEASE
Contact: Tom Shone
Phone: 800-253-3669
Email: info@aldenoptical.com