November 1, 2014

Transitions to Channel Management Focus

Alden Optical® announced today that it has promoted Bill Shelly to Vice President Sales for the company's North American business. Shelly will assume responsibility for sales strategy and execution in coordination with Alden Optical partners ABB Optical Group in the USA and HJS Consulting in Canada. “In addition to representing Alden to key specialty lens practices in the US, we are excited to have Bill lead our efforts with our two key partners in the US and Canada” stated Tom Shone, Alden Optical President.

Mr. Shelly joined Alden Optical in 2011 and has been integral to Alden's substantial growth since then. Prior to Alden Optical, Shelly enjoyed positions in the contact lens industry with CooperVision and Paragon.

Alden Optical ( was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service. Over the last few years, Alden Optical has developed an extensive portfolio of custom + specialty lenses including HP Toric, ASTERA™ Multifocal Toric, NovaKone® and now Zenlens. Additionally, Alden offers a full line of corneal GPs and distributes BioColors™, a custom tinted lens that is co-produced by Alden Optical and The Orion Vision Group.

Contact: Tom Shone
Phone: 800-253-3669