June 3, 2015

ABB OPTICAL GROUP TO DISTRIBUTE ZENLENS
Further growth of Alden's popular scleral design

Alden Optical® announced that effective June 8, 2015, ABB OPTICAL GROUP will begin distributing Zenlens, the company’s acclaimed scleral lens design. With the addition of Zenlens, ABB OPTICAL GROUP is now ready to support all Alden manufactured product. “We named ABB OPTICAL GROUP as our exclusive US distributor last year but knew that it would not really be complete until they were representing the entire Alden portfolio” stated Tom Shone, President Alden Optical. Ann Shackelford, Director, Consultation and Specialty Services at ABB OPTICAL GROUP added “We are excited to add Zenlens to our line of specialty designs. We’ve spent the last few months training our team and ensuring the order processing is seamless. We look forward to working with specialty fitters on Zenlens orders”. Practitioners now have the choice to work directly with Alden Optical on Zenlens fits, or through ABB OPTICAL GROUP. Practitioners interested in Zenlens should contact either Alden Optical or their ABB OPTICAL GROUP consultant or sales representative.

About Alden Optical: Alden Optical (www.aldenoptical.com) was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service. Over the last few years, Alden Optical has developed an extensive portfolio of custom + specialty lenses including HP Toric, ASTERA™ Multifocal Toric, NovaKone® and now Zenlens. Additionally, Alden offers a full line of corneal GPs and distributes BioColors™, a custom tinted lens that is co-produced by Alden Optical and The Orion Vision Group. For additional information visit: www.aldenoptical.com or email to info@aldenoptical.com

About ABB OPTICAL GROUP: ABB OPTICAL GROUP supplies more than 30,000 Eye Care Professionals across the U.S. with: brand name contact lenses, fully customizable Gas Permeable and Custom Specialty Soft contact lenses, stock ophthalmic lenses, and a fully automated full service digital lens laboratory. The company also offers practice building services such as pricing strategy tools, Business Reviews, Annual Supply Staff Training and Ecommerce solutions, including patient ordering websites yourlens.com and primaryecp.com. For additional information visit: www.abbconcise.com.

FOR IMMEDIATE RELEASE
Contact: Tom Shone
Phone: 800-253-3669
Email: info@aldenoptical.com