October 27, 2015

ALDEN OPTICAL ELIMINATES DIVISION II PRICING
Lower pricing radically simplifies practice management

Alden Optical® announced today that effective Monday, November 2, 2015 it will eliminate Divisional Pricing currently associated with the company’s HP and Classic line of custom spheres and torics. From this point forward, pricing for any Rx power of these designs will be at the current Division I level. “Divisional pricing is a vestige of another era when there was real difference in the cost to manufacture between high and low Rx lenses. With Alden’s state-of-the-art digital lathing, we can make a minus 14D lens for literally the same cost as a minus 2. This change simplifies pricing for our customers and for us. We are happy to be able to offer this new approach” stated Tom Shone, President Alden Optical. In the USA Alden Optical lenses are available either direct from the company or via The ABB OPTICAL GROUP, the company’s exclusive US distributor.

Alden Optical (www.aldenoptical.com) was established in 1969 by Charles "Pat" Creighton, OD. The company has enjoyed a long reputation for manufacturing premium specialty and custom made-to-order soft and gas permeable contact lenses while offering unparalleled customer service. Over the last few years, Alden Optical has developed an extensive portfolio of custom + specialty lenses including HP Toric, ASTERA™ Multifocal Toric, NovaKone® and now Zenlens. Additionally, Alden offers a full line of corneal GPs and distributes BioColors™, a custom tinted lens that is co-produced by Alden Optical and The Orion Vision Group.

FOR IMMEDIATE RELEASE
Contact: Tom Shone
Phone: 800-253-3669
Email: info@aldenoptical.com